The Verb Hotel

Boston, Massachusetts
Client: Samuels & Associates

The Verb Hotel is a character. It’s authentic. It has rock and roll experience. With our history, we are in tune with the beat of the Fenway, which gives us the confidence to be a little rebellious. It’s in our nature to have fun, to be genuine, to be memorable, to make you smile. Check in, tune out.”

Robin Brown

Principal, Spot On Ventures

Project Description

  • Inspired by its mid-century motor inn roots, the renovation of this two-story 93-key hotel in Boston’s Fenway neighborhood celebrates the area’s famed rock scene from the ‘60s to the ‘90s.
  • The transformation of this 1959 Howard Johnson’s motel creates a quirky, friendly, contemporary hotel while retaining its original footprint surrounding the rebuilt courtyard pool.
  • The new lobby’s rock-era details include authentic rock memorabilia; guestrooms feature retro-inspired lighting, art, and furniture.

Photography: Adrian Wilson, Andrew Bordwin

Read Project Description


Boston Preservation Alliance

Preservation Achievement Award


Hospitality Design Magazine

Finalist – Boutique/Lifestyle Hotel 


Retail Design Institute

Innovation Award in Historic Preservation – International Store Design Awards

The Verb Hotel Entry
The Verb Hotel Room
The Verb Hotel Pool Room
The Verb Hotel Evening Balcony Fenway park
The Verb Hotel Pool