The Verb Hotel
Client: Samuels & Associates
“The Verb Hotel is a character. It’s authentic. It has rock and roll experience. With our history, we are in tune with the beat of the Fenway, which gives us the confidence to be a little rebellious. It’s in our nature to have fun, to be genuine, to be memorable, to make you smile. Check in, tune out.”
- Inspired by its mid-century motor inn roots, the renovation of this two-story 93-key hotel in Boston’s Fenway neighborhood celebrates the area’s famed rock scene from the ‘60s to the ‘90s.
- The transformation of this 1959 Howard Johnson’s motel creates a quirky, friendly, contemporary hotel while retaining its original footprint surrounding the rebuilt courtyard pool.
- The new lobby’s rock-era details include authentic rock memorabilia; guestrooms feature retro-inspired lighting, art, and furniture.
Photography: Adrian Wilson, Andrew Bordwin
Preservation Achievement Award
Boston Preservation Alliance, 2016
Finalist – Boutique/Lifestyle Hotel
Hospitality Design Magazine, 2015
Innovation Award in Historic Preservation – International Store Design Awards
Retail Design Institute, 2014