The Verb Hotel

Boston, Massachusetts
Client: Samuels & Associates

The Verb Hotel is a character. It’s authentic. It has rock and roll experience. With our history, we are in tune with the beat of the Fenway, which gives us the confidence to be a little rebellious. It’s in our nature to have fun, to be genuine, to be memorable, to make you smile. Check in, tune out.”

Robin Brown

Principal, Spot On Ventures

Project Description

  • Inspired by its mid-century motor inn roots, the renovation of this two-story 93-key hotel in Boston’s Fenway neighborhood celebrates the area’s famed rock scene from the ‘60s to the ‘90s.
  • The transformation of this 1959 Howard Johnson’s motel creates a quirky, friendly, contemporary hotel while retaining its original footprint surrounding the rebuilt courtyard pool.
  • The new lobby’s rock-era details include authentic rock memorabilia; guestrooms feature retro-inspired lighting, art, and furniture.

Photography: Adrian Wilson, Andrew Bordwin

Read Project Description

Award

Winner in Interior Design/Hospitality

The American Architecture Prize, 2017

Award

Preservation Achievement Award

Boston Preservation Alliance, 2016

Award

Best of Boston – Best Boutique Hotel

Boston Magazine, 2015

Award

Finalist – Boutique/Lifestyle Hotel

Hospitality Design Magazine, 2015

Award

Best of Year Honoree

Interior Design Magazine, 2014

Award

Innovation Award in Historic Preservation, International Store Design Awards

Retail Design Institute, 2014

The Verb Hotel Entry
The Verb Hotel Room
The Verb Hotel Pool Room
The Verb Hotel Evening Balcony Fenway park
The Verb Hotel Pool